Getting Ready for Krakow

We’ll be leaving for Krakow, Poland in only 5 short days! The last few weeks, we’ve learned about the history of Poland, its cultural heritage, its incredible food, and the evolution of its media landscape. It’s been a fascinating few weeks of cultural education, and I can’t wait to experience it firsthand.

From our visit with Ms. Klimek, we learned about Poland’s growing industries and international investors, as well as its rich culinary environment. I was interested to learn that Poland has many protections on its food products for their high quality and history. June is the peak season for strawberries in Poland, and I hope to experience them while we’re there.

I also hope to learn more about the way businesses operate in Poland. As an MBA student focusing on Marketing and Media Management, I would like to learn about their perspective on media as Poland experienced a significant transformation in its media environment. For my selected reading, I chose an article on the rapid growth of rock music in 1980s Poland. From this article, I learned about the complex media environment, and how its opportunities allowed rock music to thrive at this time. With this context, I’m looking forward to learning about Poland’s current media and music industries.

I was also impressed by our conversation with Ms. Klimek in the way that Poland utilizes place marketing to highlight its strengths and promote its businesses. As a marketing student, I would enjoy learning more about how Polish businesses leverage marketing strategies in the international arena.

Lastly, in addition to the wonderful cuisine we’ve all heard about, I would love to experience more of the Polish culture, from music to arts, architecture in Krakow, and its beautiful natural environment. While I first visited Poland during high school, I look forward to experiencing it now from a business perspective and immersing myself once again in its beautiful culture and surroundings.